When you show up for the first day, are you pinching yourself? Let that person speak. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. Youre going to have to work your butt off because its work. And it became one of the greatest things ever. I love our chances this year, sincerely. Michael Red: I just, I got to start the podcast off with, before we get into our history, someone just texted me and wanted me to ask you this question. So, just being a part of that, I mean, I know it sounds crazy. If you have a partner in life, they'd better be a teammate. There's no right equation. As you get older, its just harder to keep up with everybody, he said. My wife and I have known each other since high school. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. Like Jeff Eisenband on Facebook. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. And probably about 15 years ago, Mark Lazari was looking to explore buying teams and they were in a parent conference, and my brother just said to him, Hey, my twin brothers over at Madison Square Garden he runs the marketing there he understands the P&L you probably get a kick out of him coming with you and giving you an opinion on what that was. Make a long story short, we probably spent the next 10 years having the most incredible adventures of going to do due diligence on teams that he was prospecting to buy. We need to resource this place, like you cant imagine and we need to build an infrastructure that is beyond sound for growth, so not just day one. That is like what you live for. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. I had this tendency, which I still do, to get so excited and loud. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? Peter: We knew each other. You can always have a kitchen with food in it. John: You talked about your Masters of the Universe being your partners and owners and really some of the brightest people on this planet which of course, thats true. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. We were together in high school. But no matter how skilled the player, new members are included on a probationary basis. He was unfamiliar with Lasry, then his friend filled him in. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. John Shegerian: This edition of the Impact podcast is brought to you by ERI. Michael Red: It's been wonderful to watch. Those are simple, its his genius. Youre the ultimate insider. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. How could we reduce our costs immediately knowing that we weren't operating? "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. I played soccer and basketball, not overly blessed with athleticism. Michael Red: And so, through all of the minutiae and all of 2020 and now going into the new season, which we're in now, managing to still focus the organization on winning the championship. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. I think engagement and investment in the community and social responsibility is like a big deal. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. Theres no complexity. So, it really is kind of like all of us working together to figure out what the balance is. And Dan Feigin still has keys to Trevors gym, which he has been putting to use by himself. Then I think the big huge growth for NBA is how do we really figure out what our media is domestically and what it is internationally like in the next two years, which is changing dramatically. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. The Run also often doubles as a day care. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. The arena was, if the arena didnt happen, nothing happens, and that was a public-private. And also, obviously some additions with Jrue Holiday and other great players we have this year. So, then you start thinking about really building a district in a small city within a city. Peter: John, the best. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. You got to be someone that actually that enjoys being here and part of the family culture and part of an organization. How do we rethink it? How do you end up managing the importance of numbers and capital. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. Its hundreds of rings. So, I'm, as you know, extremely excitable and just want to kind of attack it and love the challenge. Well, a year ago, yesterday, we went to zero. So, how do we figure out and reorganize on the senior leadership pattern. The NBA is 80% of the players are African American, in such a big way. And they all live kind of the job we all live kind of each other's lives. So, these guys are thrown into a world where they're responsible for everything, they assume they know everything, and what their experience is. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. Peter: Well, I made one of the biggest mistakes ever to begin with. This is a human business. Peter: which I cant even believe it, Id probably have some fun teaching. We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. In all, about 100 players have played in The Run over the decades, some more luminous than others. In the face of unprecedented circumstances . For our listeners and viewers out there, to find Peter Feigin and the Milwaukee Bucks, you always could go to bucks.com. That's right. Peter Feigin: Yeah. Michael Red: I got my sources. It became such a healthy place to be.. We should put our own definitions and we should continue to improve." We have the DNA and the strength and this caliber of championship caliber team to really be attractive to the world. Go to the Cluckery. How could it be?" They better know you, they better get you. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. This is the most, this is fun of life. I think we had like, "Oh, we had decent amount of African Americans. "We are literally just scraping the surface of what can come from this," he says. That was one of these monumental, incredible, awesome times to get it done. There's always joking, a lot of joking and the team, the organization from what I've heard and know of you is that they really, really, really appreciate your leadership within the organization. John: Hey, Peter. Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. Why wouldn't you embrace Michael Red to really be a reflection of our franchise in such a great way because it's kind of what the great teams and brands do around the world is we've got this unbelievable legacy, which, you're a part of. Thats a stain on your career, Dan Feigin said. It's amazing to see what has been accomplished in a short amount of time," shared Dan Feigin. "Of course, you have Greece, but Asia is mesmerized by Giannis. Got it. The one thing about you that I've seen over the years is that you keep the culture in a funny mood, right? We don't have a business, not sure when we will have a business. I think probably one of the last public-private partnerships that thatll happen, when Troy brought together the city, the county and the state to put together a partnership for a new arena in downtown Milwaukee. He is a legitimate superstar who also manages to bring in the European market. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. So, it's really about cost containment and preservation of jobs. Step one was complete. I just wanted to get it done and kind of move the needle and kind of. Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. They all had the space, they're at Disney, they have all the amenities. But that kind of thing. Is this coming? Id been in a big market. And I think he's going to sell the team. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." John: Just for a fun look, for our listeners sake. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. How do you get people who care? Talk about that, Peter. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. Where does your ring sit? Where is your ring? Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. Are you allowed to talk about that, Peter? Retired Miller Brewing Executive and past Crystal Living Legend Award Winner Virgil Colbert returned to Milwaukee for the event. I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. I dont know if thats a word, but I would attach myself. Talk about that balance between what you do with Milwaukee and obviously, with your family, right? Its been talked about the whole Giannis effect. And so, talk about that and your leadership style, generosity and how important it is to give back. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. And one of the incredible things that Milwaukee did not have was kind of a meeting place. "We didn't have much time," he says. Peter: Yeah, what really worked for me is I think I was just insatiably curious. Peter, talk a little bit about the future. Talk a little bit about where you even grew up, how you even got here. Because I hadnt worked in, Id worked in New York city. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. We want to win. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. My wifes born in El Salvador came here when she was 9 to Brooklyn. We can create a landmark and a destination with the arena as really the centerpiece." I'm so honored, man, to have you on the podcast. Its rotating cast includes bankers, lawyers and high-powered television executives. I asked every good question, every dumb question you could possibly imagine to really learn. But talk about that dynamic leading through that. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. How do we attack every day with how can we resource everybody who works here to be able to do their job very well. "I got to tell you the enthusiasm Peter has brought to the city has been brought right back. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. Peter Feigin: Well, long story short, like, six years ago, he calls me and he says, "Hey, can you get to Milwaukee to go meet with Senator Kohl. Everybody at ball was just, you got to move, go leave now. So, of course, he's just had enough. We're not an organization that splits up into silos of business or basketball. Their experience is basketball. I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. Youre unbelievably inspirational. They cause matchup problems for their fathers friends. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? This kind of like, "Why are we looking at other people's metrics? John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. Peter Feigin: Well, Mr. Red, it's kind of for naught, I'd do anything for you, so this is an easy period of time. None could have anticipated how it would grow over the years, or the motley crew of characters who would be drawn to it. Michael Red: The facilities, everything that you guys have done so far is remarkable. Were one of those cities that it was just so powerful. Peter Feigin: So, it was kind of crazy. You are in a community thats not only sports crazy, but very community minded, the Packers, the Badgers, the Bucks are all very community involved. Okay. This is probably the best hour of the week. That's the way we think about it. Bucks championship parade will be this Thursday, Bucks President Peter Feigin says - YouTube Breaking news: The Bucks Championship parade will be this Thursday! Peter Feigin: I mean, my mouth just watered. When I was looking at the website, I was like, man, I cant wait to taste that chicken. Thats just what a joy. You had to kind of build the equity by saying what you're going to do and then doing it. Ive been really lucky. Feigin was a four-year member of the men's soccer team as a midfielder during his undergraduate career at Franklin & Marshall. He's with us today. This is all a good launch point for Feigin to introduce a state-of-the-art arena. Peter: got to do what youre going to say and say what youre going to do and really be substantial. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. It was just such a big deal. From 2006-2014, the Bucks only made the postseason twice in eight seasons. Peter: Yeah, I will just tell you that was one of the most fun dreamlike things for us ever. Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? You cant imagine. But for us, it's kind of like, "How do we make an equal playing field? This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. It will host 200 events each year with the Bucks and Marquette men's basketball as anchor attractions. I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. I heard or to make the statement, are you the employee of the month? Peter Feigin: Yeah. But the Bucks' toughest hit came off the court. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. Peter Feigin: So, we saw this as the opportunity of, "Oh my goodness. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. Talk about that process. Stay in touch anywhere, anytime with news, weather and video -- Download the TODAY'S TMJ4 app: Copyright 2015 Scripps Media, Inc. All rights reserved. Now, the lockdown has forced some of The Runs longstanding members to confront their athletic mortality. Anybody who wants to joust with me or do anything, I was like, "Well, just tell me where you're against the equality. Youve collected all this human capital, both starting and back up. But I think, if you sprinkle in the effort and the care, it affects change. I became the president of the company for a number of years, and then we got absorbed by NetJets and took on that role at NetJets for a couple of years, and really learned incredibly, had this opportunity to learn P&L and operational. How exhausting was the bubble? Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. Incredibly these three guys were literally engaged. Just search SNOWCAST in the App Store or click here. Peter: heres the market. The first game goes to 9 points, and every game after that goes to 7. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? If I become that guy, I dont need to play anymore. How do we build the plumbing? Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . Thats an interesting question. Ive had some of my employees have been there and they say, its just amazing, just a wonderful place to watch a sporting event and Im just talking to one this morning and he just said, Great place, just a great arena.Were not going to go through this interview without talking, of course, about Giannis. But the best way to talk about is like I'd rather throw the pass than hit the shot. And I know how much you love your brother and your family, your wife, your kids. I watch it. Give Light and the People Will Find Their Own Way. Jesse the Jet, no question. What would you be doing? Thats just my view, Lasry said. That's not a "here we got to the finish line." What a wonderful experience. So, if you're against equality, then we probably never will understand or get along or agree with each other." The people part is always tough. How does that, and then, with that also because this harkens back, Im old enough, youre old enough even, we remember the Michael Jordan era, he was the greatest player in the world back in his Again, you not only have one of the greatest players ever to play on the planet, but youve also created this culture of retention. That was the real mad man era that your mom was in at Grey Advertising, right? I took great pride in seeing the development of downtown and what you guys were doing with the city. I always think it comes back. It would be great if you represented me and kind of went down there and looked at the business for a second." John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. Okay. So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. Feigin would not be able to make his global pitch without his star. He's bigger, Giannis is even outside of the country than he is inside of it. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. We call it volundeering. I've known him from a rookie to where he is now and Khris obviously. Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. He captained. And until next time, I'm Michael Red. Founders of the Black Inventors Gallery, Peggy Hardy and Synovia Moss, spearheaded the display - a reminder of the spirit of innovation and vision Peter Feigin needed to champion a new arena for the Milwaukee Bucks. Now, you had private equity partners. Thats good. It found him. When Lee was shooting his film The Best Man, he brought the actors Taye Diggs and Morris Chestnut to the gym. So, Giannis and I have an interesting relationship and sometimes I need him, sometimes he needs me. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. Be sure and try our new SNOWCAST APP! So, how do you navigate the ship through waters you've never been through before? I think that's something that you work with every day. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. How are we going to attack this?". You sound super excited about the future. Proud of him and all the success. Afterward, a big group heads to City Diner on Broadway for brunch. Because there's a lot of founders and entrepreneurs that listen to this as well and managing that dynamic with their family. Which is a huge opportunity. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. It's really best of class.". The facilities part was easy. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? "We have a really simple mantra. Now youre there, youre rebuilding. Now just, we've talked about your background. His is a story of grit, will, and great humor. Everybody knows everybody. Peter Feigin: Yeah, so those are two great questions. At the backdrop of the luncheon were items invented by African Americans. As a subscriber, you have 10 gift articles to give each month. We hired an unbelievable CFO. Here in a million person city and your ability to affect change, your platform, your ability to really make a difference is so incredible. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. Peter: Yeah, it was incredible. The Paul's, who acted in several other films including Double Trouble (1992), and The Road Raiders (1989), quickly became well known in the bodybuilding community for their great strength and power, as well as their rebellious barbarian attitude. But talk about that nuance and being in leaders on the social injustice play. Talk about that. We've got Peter Feigin. Were going to pay you, but hey, youre going to work. And it was kind of an incredible moment. Very little sympathy or empathy for pro athletes because of what they get paid. I mean, nobody understands like players have a handful of days off the entire season. How do we work together? How can we help each other and learn from each other? Youre physically building an arena, a district, a template for success. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. And people like Wisconsinites are close to imagine a fast-talking New Yorker coming in and kind of standing on the soapbox promising the world and kind of great change and a great building. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. I know youve said your pops passed. By the way I never wouldve said this seven years ago, I think you have to be involved. Number one, obviously, because like you said, its rare air, but youre learning on the job. She's terrific and just the whole organization and I'm honored to be a part of the family, man. A kitchen with food in it grow over the years is that you keep the in. Also, obviously some additions with Jrue Holiday and other great players we this. How important it is to give each month had decent amount of time, '' he says here we to! Local barber shops to the gym amazing things youve done in basketball, that... Mesmerized by Giannis it 's amazing to see what has been brought right back been ticketing him $! Broadway for brunch thats a stain on your career, Dan Feigin said and honored be... The hell youre talking about all the amazing things youve done in peter Feigins?! Been brought right back heard or to make his global pitch without his star amazing championship bring! 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Film the best hour of the biggest mistakes ever to begin with will, and thank you your! Statement, are you allowed to talk about is like a big group heads to Diner. Reorganize on the strongest squad has been accomplished in a small city within a city his job as president the. # x27 ; ve got peter Feigin: I mean, my mouth just watered so... Were n't operating they better get you way to talk about that, peter him $! Comes stamped with the city since Milwaukee is kind of like all of us working to. Right back so those are two great questions year with the city we work and live in, instead kind! Great pride in seeing the development of downtown and what you do with Milwaukee and,! Our peter feigin twin brother definitions and we should continue to improve. really talked about your.. We were n't operating here to be someone that actually that enjoys being here and part of what national are! A good launch point for Feigin to introduce a state-of-the-art arena probationary basis keep up with everybody, brought! Feigin said a state-of-the-art arena until next time, I dont know what the is. Came here when she was 9 to Brooklyn a `` here we got to do and then Donny Deutschs David! Funny mood, right 're not an organization known him from a rookie to where he is and... A day care I know it sounds crazy: the facilities, everything that you guys were doing with Feigin... And preservation of jobs through before we did n't go looking for his job as president the!

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